Cookie Policy
Last Updated: April 28, 2026
1. Introduction
Welcome to 4 Rivers, your trusted food destination. This Cookie Policy is designed to help you understand what cookies are, how we use them on our website 4-rivers.click, and what choices you have regarding their use. We are committed to being transparent about our data practices and ensuring you have control over your personal information.
This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services. By accessing or using 4-rivers.click, you acknowledge that you have read and understood this Cookie Policy.
For any questions or concerns regarding this policy, you may contact us at [email protected].
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. They are widely used across the internet to make websites work more efficiently, to enhance user experience, and to provide information to website owners.
When you visit 4-rivers.click, our web server sends a cookie to your browser, which stores it as a small file. The next time you visit our website, your browser sends the cookie back to our server, allowing us to recognize your device and remember your preferences or actions.
Cookies generally do not contain personally identifiable information on their own, but they may be linked to personal data we already hold about you. Cookies set by the website owner (in this case, 4 Rivers) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through our website, such as advertising, interactive content, and analytics.
2.1 Types of Cookies by Duration
- Session Cookies: These are temporary cookies that expire when you close your browser. They help our website remember what you did during your browsing session.
- Persistent Cookies: These cookies remain on your device for a set period of time after you close your browser, or until you delete them. They help us recognize you as a returning visitor.
2.2 Similar Technologies
In addition to cookies, we may also use similar tracking technologies, including:
- Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that help us track user behavior and email open rates.
- Local Storage: A browser-based storage mechanism that allows websites to store data locally on your device.
- JavaScript Tags: Code snippets that enable various website features and help us collect analytical data.
3. Types of Cookies We Use
At 4 Rivers, we use four main categories of cookies on our website 4-rivers.click:
3.1 Strictly Necessary / Essential Cookies
These cookies are essential for the proper functioning of our website and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. Without these cookies, certain parts of our website may not work properly. Because they are strictly necessary, they do not require your consent under applicable law.
Essential cookies on 4-rivers.click help us:
- Maintain your session while you browse our website
- Remember items you have added to your cart or order
- Ensure the security and integrity of our website
- Remember your cookie consent preferences
3.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand how visitors interact with our site — which pages are most popular, how visitors navigate through the site, and whether they encounter any errors. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
We primarily use Google Analytics to collect this data. Google Analytics is a web analytics service offered by Google LLC that tracks and reports website traffic.
3.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Functional cookies on 4-rivers.click help us:
- Remember your language and regional preferences
- Remember your location for delivery or pickup options
- Recall your food preferences or dietary restrictions
- Provide live chat or customer support features
3.4 Advertising and Targeting Cookies
These cookies are set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising, but you will still see generic advertisements.
We use Google Ads and may use Facebook Pixel and other advertising platforms to serve relevant advertisements to our customers who have shown an interest in our food products and services.
4. Specific Cookies We Use
The table below provides detailed information about the specific cookies used on 4-rivers.click, including their purpose, type, and duration:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users on a daily basis. | Analytics | 24 hours |
_gat |
Google Analytics | Used to throttle request rate to Google Analytics, limiting the collection of data on high traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google Ads to store and track conversion metrics. Helps measure the effectiveness of ad campaigns by tracking conversions after ad interactions. | Advertising | 90 days |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products, such as real time bidding from third party advertisers. | Advertising | 90 days |
cookieconsent_status |
4 Rivers (4-rivers.click) | Stores your cookie consent preferences so we do not repeatedly ask for consent on every page visit. | Essential | 1 year |
session_id |
4 Rivers (4-rivers.click) | Maintains your session state while you browse our website, allowing you to navigate between pages without losing information. | Essential | Session |
cart_token |
4 Rivers (4-rivers.click) | Stores information about the items in your shopping cart or order so they persist during your visit. | Essential | Session |
user_preferences |
4 Rivers (4-rivers.click) | Remembers your preferences such as language settings, location, and dietary preferences to personalize your experience. | Functional | 6 months |
_csrf |
4 Rivers (4-rivers.click) | Cross-Site Request Forgery protection token. Ensures form submissions originate from our website to protect against security attacks. | Essential | Session |
_dc_gtm_UA-* |
Google Tag Manager | Used by Google Tag Manager to load and manage other tracking scripts on the website. | Analytics | 1 minute |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report user actions after viewing or clicking one of the advertiser's ads, to measure effectiveness and present targeted ads. | Advertising | 1 year |
Note: This list may not be exhaustive. Cookies may change as we update and improve our website and services. We recommend checking this page periodically for updates.
5. Legal Basis for Using Cookies
We operate under the laws of the United States and comply with applicable federal and state privacy regulations, including:
- California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): If you are a California resident, you have specific rights regarding the collection and use of your personal information, including data collected through cookies. You have the right to know what personal information is being collected, the right to delete personal information, and the right to opt out of the sale or sharing of personal information.
- Federal Trade Commission (FTC) Act: We comply with FTC guidelines regarding online privacy, transparency, and fair information practices.
- Children's Online Privacy Protection Act (COPPA): Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children through cookies or any other means.
For essential cookies, we use them on the basis of legitimate interest and operational necessity. For analytics, functional, and advertising cookies, we rely on your consent, which you can withdraw at any time.
6. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject non-essential cookies. There are several ways you can manage your cookie preferences:
6.1 Our Cookie Consent Tool
When you first visit 4-rivers.click, you will be presented with a cookie consent banner that allows you to accept or reject different categories of cookies. You can update your preferences at any time by accessing the cookie settings link available in our website footer.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find cookie management options in the "Privacy," "Security," or "Settings" section of your browser. Here is how to manage cookies in popular browsers:
| Browser | How to Manage Cookies |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and Other Site Data. Visit: Chrome Cookie Settings |
| Mozilla Firefox | Options → Privacy & Security → Cookies and Site Data. Visit: Firefox Cookie Settings |
| Apple Safari | Preferences → Privacy → Manage Website Data. Visit: Safari Cookie Settings |
| Microsoft Edge | Settings → Privacy, search, and services → Cookies. Visit: Edge Cookie Settings |
| Opera | Settings → Advanced → Privacy & Security → Site Settings → Cookies |
6.3 Opt-Out Tools for Third-Party Services
You can opt out of specific third-party tracking tools using the following links:
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on at: https://tools.google.com/dlpage/gaoptout
- Google Ads Personalization: Manage your Google ad settings at: https://adssettings.google.com
- Facebook / Meta Ads: Manage your Facebook ad preferences at: https://www.facebook.com/adpreferences/ad_settings
- Network Advertising Initiative (NAI) Opt-Out: Opt out of interest-based advertising from NAI member companies at: https://optout.networkadvertising.org
- Digital Advertising Alliance (DAA) Opt-Out: Opt out of interest-based advertising at: https://optout.aboutads.info
- Your Ad Choices (US): Learn more about behavioral advertising and opt out at: https://youradchoices.com
6.4 Mobile Device Settings
If you access our website from a mobile device, you can manage your advertising preferences through your device settings:
- iOS (Apple): Settings → Privacy & Security → Tracking → turn off "Allow Apps to Request to Track"
- Android (Google): Settings → Google → Ads → Opt out of Ads Personalization
7. Impact of Disabling Cookies
Depending on which cookies you choose to disable, you may experience the following impacts when using 4-rivers.click:
7.1 Disabling Essential Cookies
Essential cookies cannot be disabled as they are necessary for our website to function. If you attempt to block these cookies through browser settings, you may experience:
- Inability to complete food orders or reservations
- Loss of items added to your cart
- Repeated prompts to accept cookies on every page
- Security vulnerabilities or errors when submitting forms
- General website instability or broken functionality
7.2 Disabling Analytics Cookies
If you disable analytics cookies, you will not be tracked by Google Analytics or similar tools. While this does not significantly impact your user experience, it means:
- We will be unable to understand how you use our website
- We may not be able to identify and fix technical issues that affect your experience
- Our ability to improve the website based on usage patterns will be limited
7.3 Disabling Functional Cookies
Disabling functional cookies may reduce the quality of your experience on our website:
- Your language and location preferences will not be saved
- Dietary preferences and food customizations will not be remembered
- Live chat and customer support features may not work correctly
- You may need to re-enter your preferences on every visit
7.4 Disabling Advertising Cookies
Disabling advertising cookies will not prevent you from seeing advertisements, but the ads you see will be less relevant to your interests:
- You will see generic, non-personalized advertisements
- You may see repeated advertisements for products or services you have already purchased
- We will be less able to measure the effectiveness of our marketing campaigns
8. Third-Party Cookies and Links
Our website 4-rivers.click may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements or cookie practices.
When you leave our website, we encourage you to read the cookie policy and privacy notice of every website you visit. Key third-party services we use include:
- Google LLC — Analytics and advertising services. Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc. (Facebook) — Advertising and social media integration. Privacy Policy: https://www.facebook.com/policy.php
9. Data Retention
The duration for which cookies are stored on your device varies depending on the type of cookie, as detailed in the cookies table in Section 4. Session cookies are deleted automatically when you close your browser. Persistent cookies remain until they expire according to their set duration, or until you delete them manually through your browser settings.
Any personal data associated with cookies is retained in accordance with our Privacy Policy and applicable US data protection laws, including the CCPA/CPRA for California residents.
10. Children's Privacy
Our website and cookie practices are not directed at children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at [email protected] so we can take appropriate action.
11. California Residents — Your Rights Under CCPA/CPRA
If you are a resident of California, you have specific rights regarding cookies and the personal information they may collect:
- Right to Know: You have the right to know what personal information we collect through cookies, how it is used, and with whom it is shared.
- Right to Delete: You have the right to request the deletion of personal information collected through cookies, subject to certain exceptions.
- Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information, including data shared through advertising cookies. Click the "Do Not Sell or Share My Personal Information" link available on our website footer, or contact us directly.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
- Right to Limit Use of Sensitive Personal Information: Under CPRA, you have the right to limit the use of sensitive personal information.
To exercise any of these rights, please contact us using the information provided in Section 13 below.
12. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or by a prominent notice on our website.
We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Your continued use of 4-rivers.click after any changes to this policy will constitute your acceptance of those changes.
13. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:
4 Rivers
- Website: 4-rivers.click
- Email: [email protected]